Manufacturers' Representatives

Northeast Sales Representatives

A family-owned manufacturers' representative agency, now in its third generation and more than 45 years in business. Founded with a focus on the Northeast, we have grown into a national agency while keeping the close, hands-on relationships we were built on.

  • Family owned
  • Third generation
  • 45+ years in business
  • Northeast roots, nationwide reach
Contact Us Our Services

About the Agency

Connecting manufacturers with the retailers and distributors that reach consumers

Northeast Sales Representatives is a family-owned manufacturers' representative agency, now in its third generation and more than 45 years in business. We represent manufacturers of automotive, hardware, electrical, home, lawn & garden, and pet products, and we take their lines to market through national, regional, and independent retail and wholesale accounts. Founded with a focus on the Northeast, Northeast Sales Representatives has grown over more than four decades into a national agency, while keeping the close, hands-on relationships it was built on. Our 100+ retail and wholesale customers in turn reach millions of everyday consumers.

Who We Represent

  • AutomotiveTools, accessories, gas cans, air care, car care & chemicals
  • Electrical & PowerExtension cords, power strips, surge protection, phone accessories
  • Hardware & HomeTools, adhesives, hot glue guns & glue sticks, staple guns & staples, rivet tools, work gloves, tarps, fire suppression, furniture sliders, felt pads, non-slip grippers & floor protectors
  • Lawn, Garden & PestNatural weed control, repellents, ice melt
  • PetDog toys, apparel, collars, leads & harnesses, tie-outs, treats, grooming supplies, and cat toys & accessories
  • Industrial & AbsorbentsSpill control, clay & pads

Who We Serve

  • Warehouse Clubs & Off-Price RetailBJ's, Ocean State Job Lot, TJX, Ross, Gabe's
  • Grocery & Grocery WholesaleMarket Basket, Big Y, Weis, C&S, Imperial Distributors, AGNE (Associated Grocers of New England)
  • Convenience & C-Store DistributionCumberland Farms, Core-Mark
  • DistributorsICM, Power Distributors, United Marketing, Certco
  • Hardware, Lumber & HomeAce, Aubuchon, Lowe's, Sutherlands, House-Hasson, Florida Hardware
  • Automotive, Tool & Heavy-DutyFleetPride, Bomaco, Northeast Tool
  • Electrical, Industrial & FuelScott Electric, MSC, WB Mason, oil distributors

Where We Work

Northeast roots, nationwide reach. We began with a focus on the Northeast and, over more than four decades, have grown to cover the entire nation, bringing the same hands-on service to every account.

At a Glance

  • 100+ Customers reaching millions of everyday consumers
  • 16 Vendor lines represented
  • 45+ Years in business
  • 3rd Generation, family owned
  • National Northeast roots, nationwide reach

Long-lasting relationships on both sides of the business. We have worked with some of our manufacturers and customers for decades, and that continuity is what we bring to every new line and every new account.

Services

Supporting sales all the way from manufacturer to consumer

Vendor Representation

We act as the manufacturer’s sales team in the field, representing each line with the same care as our own.

  • Line presentations and regular customer meetings
  • Quoting, pricing and program negotiation
  • New item and line review submissions
  • Market and account feedback shared back with the manufacturer

Product Placement in Stores

We work to secure new items and shelf space with retail and wholesale accounts, from first presentation to first purchase order.

  • Pitching new items and securing authorizations
  • Shelf, peg and endcap placement opportunities
  • Seasonal and promotional display programs
  • Support for resets and new store sets

Planogram Creation

We build planograms and set recommendations that fit each retailer’s space, category and customer.

  • Planograms built to retailer specifications
  • Item and assortment recommendations by store size
  • Set updates for line changes and new items
  • Clear, retailer-ready set documentation

Customer Portal Maintenance

We keep item information accurate in retailer and distributor systems so products stay visible and orderable.

  • New item setup in vendor portals
  • Item data, cost and image maintenance
  • Keeping vendor and contact information current
  • Monitoring for discrepancies and correcting them quickly

Start-to-Finish Sales Support

We support every step from manufacturer to consumer, so nothing falls through the cracks.

  • Quotes, order entry and purchase order follow-up
  • Promotion planning and execution
  • Issue resolution on shipments, pricing and deductions
  • Ongoing sell-through support after the sale
  1. Step 1 Manufacturer Line review & quoting
  2. Step 2 Northeast Sales Representatives Placement, planograms & portals
  3. Step 3 Retailer / Distributor Ongoing account management by our team:
    • Promotion cycles
    • New items for existing customers
    • Discontinued items
    • Reorders & follow-up
  4. Step 4 Consumer On shelf & sold through
Northeast Sales Representatives Steps 2 & 3: from placement through ongoing account management

Major Customers

A selection of the retailers and distributors we work with

BJ's Wholesale Club

Warehouse club

Imperial Distributors

Wholesale distributor

Ocean State Job Lot

Discount & closeout

FleetPride

Heavy-duty parts

Cumberland Farms

Convenience & fuel retail

C&S Wholesale Grocers

Grocery wholesale

Market Basket

Supermarket chain

United Marketing

Master distributor

Lowe's

Home improvement retail

Variety Distributors

Wholesale distributor

Power Distributors

Outdoor power equipment distributor

Brenntag

Chemical distribution

Additional accounts include TJX, Ross, Gabe's, Renys, Weis Markets, Big Y, Aubuchon, Ace Hardware, Scott Electric, MSC Industrial, WB Mason, Bunzl, Core-Mark, Co-Op Feed Dealers, and a long list of independent hardware, automotive, tool, and fuel distributors throughout the Northeast and beyond.

Coverage

Northeast roots, nationwide reach

Northeast Sales Representatives was founded with a focus on the Northeast and has grown over more than four decades into a national agency. Today our customers' headquarters and stores stretch from New England to the West Coast. The map shows a sample of those locations.

Map of the United States showing a sample of Northeast Sales Representatives customer locations, concentrated in the Northeast and extending coast to coast

Contact

Let's talk about your line or your account

Send us a message

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www.nesales.net